Creativity Lives Here

first there was this via img507.imageshack.us/img507/8676/4586.jpg

then there was this via brand new

graphic number one has caused quite a bit of discussion among designers. there are those who say graphic one is false and that the creator did this on purpose to smear pepsi, while others say graphic one is true and that the coca cola logo has not changed over the years (with the exception of new coke).

what should be pointed out is the need for research. it’s not that graphic one is false, it’s that it is incomplete. a visit to heritage.coca-cola.com not only gives highlights of the company, but also the logos of coke through out the history of the company. this kind of research is evident in graphic two which gives a more accurate representation of the logos of both the companies and looks less biased

the creator of graphic one, however, does have a valid point in comparing the evolution of the logos between pepsi and coca cola: it is that the coca cola logo has not changed much. i once read somewhere that you should only change your logo when your accountant tells you to. maybe coca cola follows this adage.

visit brand new for the complete discussion